Home Staging中文称房屋预售前装饰，俗话说的好“人靠衣装，佛靠金装”，屋子预售前也需要好好收拾一番。
Home Staging可不仅仅是简单地清洁房屋，摆正家具，而是结合了房屋销售和室内设计的概念，让房屋在短时间内焕然一新，极大地凸显房屋的优点，扬长避短。从心理角度来看，一个自用买家买的不是一栋房子 ，而是买的一个家。如果你能够营造出这个就是他的家的感觉，让他可以联想到自己平常在这个厨房做饭、在这个厅里怎样和家人共享天伦的场景，那么你的房子已经售出超过一半了，而且，买家会甘愿付出超于他理性告诉他该付的价格，务求把房子买下来。可想而知，第一印象是何等重要。
那么怎样能要让你的房子鹤立鸡群呢？目前市场上有专门的Home staging 公司或团队，可以在挂牌前先给房子打扮润色，更换家具。业内的都是室内设计专家，一般会把墙壁少许粉饰、换上他们提供的家具、换窗帘浴帘毛巾、挂上新的油画或艺术品、修辑花园草地等等，将房子的强项充分凸显。
据行业协会数据显示，经过宅装的房子平均售出天数是13.9天，而没有包装过的房子售出天数是30.9天，而且做 open house 时反响会特别好，售房中介尤为喜欢。根据全美地产经纪商协会（National Association of Realtors）2015年的一项对5万个售房中介的调查显示，49%的中介认为售前装饰对买家起很大作用，47%说起了一点作用，只有4%说不起任何作用。
西方人在出售房子对包装的意识比华人较强，一般都肯花钱聘请 home staging 专家重新布置。西方人平时便对家里的装饰更讲究，一般的家庭里的家具摆设和装饰品的选择都较有品味。相对来说，华人对室内布置还是近年来才开始更广泛地被意识到，很多人普遍都带有‘ 能住就行了’的实用心理，对家里的布置和杂物的收纳不太注重。所以基于这些理由，华人在售房前找专业做 home staging才更为重要，毕竟面对的是所有的客户，而不仅仅是华人买家。
那么，home staging 的费用怎么算？
这取决于 home stager 的参与程度，如果你只需要一次性的咨询，那么几百块便能搞定。如果更加投入，比如每一房间用心布置，甚至租用他们的家具，那就几千到上万加币不等。精打细算的你可能现在正在盘算，房子还没卖就花了这么多钱到底有什么意义？要知道，老外的销售的有句名言：You don’t sell the steak; you sell the sizzle。意思是你要推给客户的不是牛排真实的肉质和味道，而是卖给他牛排在BBQ火焰上嘶嘶作响和香味四溢的场景。同样地，宅装的目的是直接对准买家的心窝，让他感觉到这个就他梦寐以求的家，让他瞬间产生将来在这个房子里与家人亲友共聚天论的憧憬。
当今房价飞涨，动辄起价一两百万的比比皆是，如果你能够左右成交价的一两个百分点，差价往往是数万元甚至十多万元。比起区区几千的Staging费用，这抛砖引玉的效果还是很可观的。
在卖房市场中，展示一间空屋是个大忌，因为一来室内没有视觉上的提示，无法帮助买家联想他将来在这个房子里的生活。二来在没有家具布置的引导下，买家身在一间空房里会很自然地把注意力集中在室内的瑕疵上，会更加挑剔细节。
所以，大家在挂牌出售房子前，建议你考虑home staging这个少付出大回报的环节。
责编：Adam Chen
加拿大置业专家李丁专栏全集
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希腊Peloponnese Western Greece and the Ionian IslandPalairos房产的橄榄石村（Olive Stone Village）房产由豪华的2室和3室别墅组成，并由经验丰富的建筑师设计而成。每栋别墅均为私人别墅，设有2间或3间带套内浴室的卧室、设备齐全的厨房以及带全长玻璃推拉门的大型休息室。住宅的外部空间设有私人游泳池、露台、外部厨房、花园和停车场。 居民可以使用酒店内的酒吧餐厅、瑜伽平台和奥林匹克比赛般的大型游泳池。
橄榄石村（Olive Stone Village）提供随时可入住的价格，别墅已完工且配备齐全，符合最高标准。所有别墅均享有Paleros湾（Paleros Bay）和爱奥尼亚海的迷人景致， 它们距离热闹的 Paleros 镇仅有几步之 遥 。希腊Peloponnese Western Greece and the Ionian IslandPalairos房产的该别墅距离 Aktio 机场有30分钟路程。业主也可以享受我们的维护和租赁服务。这些别墅为中国投资者提供完美的黄金签证机会 。
希腊Peloponnese Western Greece and the Ionian IslandPalairos房产的橄榄石村（Olive Stone Village）房产由豪华的2室和3室别墅组成，并由经验丰富的建筑师设计而成。每栋别墅均为私人别墅，设有2间或3间带套内浴室的卧室、设备齐全的厨房以及带全长玻璃推拉门的大型休息室。住宅的外部空间设有私人游泳池、露台、外部厨房、花园和停车场。 居民可以使用酒店内的酒吧餐厅、瑜伽平台和奥林匹克比赛般的大型游泳池。
橄榄石村（Olive Stone Village）提供随时可入住的价格，别墅已完工且配备齐全，符合最高标准。所有别墅均享有Paleros湾（Paleros Bay）和爱奥尼亚海的迷人景致， 它们距离热闹的 Paleros 镇仅有几步之 遥 。希腊Peloponnese Western Greece and the Ionian IslandPalairos房产的该别墅距离 Aktio 机场有30分钟路程。业主也可以享受我们的维护和租赁服务。这些别墅为中国投资者提供完美的黄金签证机会 。
<p>
This rustic finca is an authentic gem in the style of a traditional Javea riu-rau. Such rural buildings were originally used for the storage of raisins, but this one has become a comfortable country finca.</p>
<p>
The property has been divided into three independent buildings: the main home, employees' quarters and a guest apartment - all surrounded by mature gardens. The main building is built around a central courtyard framed by a covered, colonnaded terrace. Looking out over both the courtyard and the lush gardens are a large lounge, cloakroom, study, living room and a spacious country kitchen with dining room and fireplace. This authentic country kitchen is truly unique and offers great potential to create something very special. The main bedroom suite contains a dressing area and en suite bathroom.</p>
<p>
The guest apartment has a covered terrace, lounge/dining room with fireplace, three bedrooms, two bathrooms, a kitchen and a storeroom, while the maid's accommodation is a small house close to the entrance of the plot with two bedrooms, a lounge/dining room, kitchen and full bathroom.</p>
<p>
The property also contains charming gardens and a swimming pool, and although you wouldn't say so from within the 4,000 square meter plot, there are just 500m from the centre of Javea. Rural charm and space within easy reach of Javea's beaches and facilities.</p>
<p>
This rustic finca is an authentic gem in the style of a traditional Javea riu-rau. Such rural buildings were originally used for the storage of raisins, but this one has become a comfortable country finca.</p>
<p>
The property has been divided into three independent buildings: the main home, employees' quarters and a guest apartment - all surrounded by mature gardens. The main building is built around a central courtyard framed by a covered, colonnaded terrace. Looking out over both the courtyard and the lush gardens are a large lounge, cloakroom, study, living room and a spacious country kitchen with dining room and fireplace. This authentic country kitchen is truly unique and offers great potential to create something very special. The main bedroom suite contains a dressing area and en suite bathroom.</p>
<p>
The guest apartment has a covered terrace, lounge/dining room with fireplace, three bedrooms, two bathrooms, a kitchen and a storeroom, while the maid's accommodation is a small house close to the entrance of the plot with two bedrooms, a lounge/dining room, kitchen and full bathroom.</p>
<p>
The property also contains charming gardens and a swimming pool, and although you wouldn't say so from within the 4,000 square meter plot, there are just 500m from the centre of Javea. Rural charm and space within easy reach of Javea's beaches and facilities.</p>
